What is Effective Marketing
You are here to learn about effective marketing which boils down to this:
- find an audience
- figure out what they need or want
- and then deliver it.
If you are looking for a way to find out what your customers or subscribers want email is one of the best mediums to help you do just that. And it isn’t always about selling them a product. In fact, that isn’t at all where you want to start.
Build a Relationship
First things first, you want to build a relationship with your readers. You want them to get to know you. You want to help them out so they start to like you and trust you. Only then will you be able to make an offer and have them pull out their wallet and buy.
Use Google Analytics to get Stats
Always pay attention to your website stats. Programs like Google Analytics can give you a lot of information of where your readers come from. On which page they landed and where they were on your site when they joined your list. The provided data along with demographical information will tell you a lot about your audience.
Use Readers Feedback
As you start to email your readers, they will reply and get back in touch with you. Pay attention to what they’re saying. And don’t forget to read between the lines. For example, if you’re in the parenting niche and you noticed that some of your readers are asking for suggestions on being a more patient parent. They complain about being short tempered and freaking out about little things. The real issue may be lack of sleep because the baby or toddler isn’t sleeping through the night and the mother is not getting enough rest.
Research Your Market
Do some research and see what you can learn about your market. Sometimes what they tell you they want isn’t the real issue. On the flip side, it can be helpful to ask them for suggestions. Keep the questions open ended if you want a lot to work with.
You must also consider having your readers fill out a simple little survey. It’s quick and easy to do with Google forms. This way you will get some good data and you get your readers to interact. Having them contribute and express their opinion builds a sense of community even via email.
Study Open rates
Lastly go back and look at the past emails and pay attention to open rates, click through rates and unsubscribers. If your stats show that a large percentage of readers opened the email, that’s a good indication that they were interested in the topic. If they clicked a link to additional content, that’s even better. If on the other hand you got a lot of unsubscribers, that might be an indication that either the topic was wrong or your language and overall message didn’t click with your audience.
You must make use off all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be.