Creating a website
Having a website is almost essential these days whether you are running a brick and mortar business or online business. Most customers will expect to be able to find your business on the internet. Whether you are selling your products online, or simply want to provide some information about your business and your contact details, It is a good idea to think about what you hope to achieve with your website before you start creating one.
It is also important to research similar websites in your niche to find out what your competition is doing. This way you will get a clear idea of what may work for you.
The following are the 4 basic steps you need to create a website.
1. You need to register your domain name
Your domain name ought to reflect your services or products so that your customers can easily find your business through a search engine such as Google, Bing, MSN etc. Your customers may also expect your domain name to be related to your business name. You cannot create a website on dog training and you write about weight loss it just does not cut it.
Your domain name will also be used for your email address therefore if your domain name is part of your email address, sending emails from a business address looks more professional and your customers will take you seriously.
To register a domain name is very easy. Most hosting companies offer a free domain when you are using them the first time. Some hosting companies also provide a service where you can buy a domain when you buy your hosting. To register your domain name, you will need to find an accredited registrar and pay a fee.
Also See:- Secure Web Hosting
Accredited registrars are organisations who are authorised and trusted to provide services to people who want to register a new domain name, renew their existing domain name, or make changes to their domain name record.
You need to do your due diligence to find a reputable internet service provider with a speed connection.
2. Finding a web hosting company
You will need to find a trustworthy web hosting company to get your domain name on the internet. It is important to do your research before you commit yourself to one. A good web hosting company has a good support system.
You can easily lose business if your website is down therefore a reliable hosting company is imperative. The best hosting is one that runs 24 hours a day. Most of the major internet service providers offer web hosting services.
They can also provide you with multiple email addresses. Monthly fees for web hosting vary depending on how large your website is and how many visitors you get.
3. Organizing your content
Think about what you want your customers to do on your website. Think about what your customers want to know, not just what you want to tell them.
There are important pages that must be included on your website. This will help you work out what sections or pages you want to include. Consider what information or transactions your customers will want and make sure the site is structured to make it easy for them to find and do the things they need. Above all make sure that you are adding value to your customers and you are also getting what you want from the business.
Just as you might hire a professional to design your site, you might also want to consider hiring a professional to write and structure your content. Make sure your contact details are correct and easy for your customers to find.
A website that is well designed and easy for customers to use will help your business stand out. Having relevant and appropriate content and images will help customers understand your products and services and will make them feel comfortable buying from your business.
4. Build your website
You can build your own website or have a professional web developer build it for you. Websites need to be kept up to date, so make sure you plan for ongoing maintenance.
You can use a website publishing package to build your own website. These are similar to word processors, but also have inbuilt features to convert your text and images to web content and send it to your website.
Having someone else build a website for you is a good idea if you’re new to the online business. A professional web developer can build your site quickly and provide guidance on successful web design.
Hiring a professional can be particularly useful if you are looking at having an online shop or offering other services through your website. Update your website regularly, especially if you include information about prices.
Use professionals to help you. An unprofessional website can potentially put customers off.
Your website must be mobile friendly so that it can be easily used on smartphones and other mobile devices. Optimising your website for mobile use means that the growing number of people using phones and tablets to access the internet can use your site anywhere. Many standard websites work well and look great on a computer or laptop. However, on the smaller screen of a mobile device, sites with lots of graphics, complex navigation or too much text are hard to use.
If your website is not optimised – that is, designed with mobile phone users in mind – you could be cutting out a significant, and growing, section of your audience. Customers may turn to your competitors who have a mobile website because they may perceive this as better service.