The subject line is the first thing you need to get right when it comes to email marketing. If you cannot get your subscribers to open your emails, it really doesn’t matter how good the actual email is so it means that your email is not effective.
If you start with a good subject line, it will be noticeable that you have spent a lot of time crafting a great message. So in this instance, you can’t just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. The following are five tips to get you started.
Keep It Short and Simple
You must make sure that your readers see the entire subject line before they click it. You also want to make it easy for people to scan through. Try by all means to get your point across in 50 characters or less. Also pay attention to how your subject lines look on your own devices.
Also see:- email marketing tips
It is a great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can always adapt them for your own needs.
Avoid Words that are Spammy
Stay away from using any words associated with spam emails. For example words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” are over used and even if they don’t trigger a spam filter. Even if they make it to your reader’s inbox, chances are high they’ll get ignored.
Instead, start by using the emails you have saved in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze the reason why they worked well for your market and remember not everything will work well in every niche. Find the types of subject lines that make your readers to open your emails and tweak from there.
Personalization Still Works
While personalizing emails has been over used in some markets, it still works well for many of us. Give it try and see if it works for you. Don’t overdo it, but use it when you really need them to open the email.
It all depens on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to get your attention.
Pique Their Curiosity
We are all a curious lot and it’s hard to ignore subject lines that sound interesting or only tell part of the story. Using “…” at the end of your subject line will also work becuase it bring our curiosity in your reader.
The idea here is simple. You want them to click and open the email to find out what the heck you’re talking about or how the story is going to end.
So the best tip when it comes to crafting compelling subject lines is to keep a swipe file of examples that got you to open other emails.